Which number do I enter in Seller Central for Italy?

Q: Which number do I enter in Seller Central for Italy?

Your CONAI number. In Seller Central go to Settings › Account Info › Extended Producer Responsibility, select Italy and the packaging category, and enter the number CONAI gave you. Entering your partita IVA or codice fiscale instead is a common reason for rejection.

Your CONAI membership number — not your partita IVA or codice fiscale, which Amazon rejects.

By Razvan Toma · Founder · Last checked 14 October 2026 · Sources linked below

Quick answer

Your CONAI number. Seller Central › Settings › Account Info › Extended Producer Responsibility (EPR) › Italy › packaging. A seller guide on the Amazon.it forum (23 September 2026) lists the commonest rejection: entering the partita IVA or the codice fiscale instead of the CONAI number. Amazon wants the EPR registration number specifically. Amazon.it Seller Forums

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Selling into Italy without an Italian company?

Amazon.it asks for your CONAI number, and CONAI asks a foreign company for an Italian address. We are both, for €199 a year.

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