What Italian EPR representatives charge
Every published Italian representative price we could verify, with the date it was read and a link to its source.
Italian packaging representation is sold at prices from €199 to about €790 a year, before CONAI's own costs.
What this dataset is
One row per provider offering packaging representation in Italy to a company with no Italian establishment.
One company selling Italian packaging EPR representation to a foreign producer, with its published annual fee.
The representation, the Italian address and the filings. CONAI's contribution per kilo is excluded everywhere unless the note says an allowance is included.
Annual fee plus any one-off setup charge, so providers that split the two are comparable with those that do not.
Consultancies that advise on CONAI without offering to act as representative or address.
Where a provider publishes nothing, the row says so rather than carrying an estimate. Where a price was reported by a third party rather than read at the provider's own page, the note says so.
| Provider | Annual | Setup | Year one | Notes | |
|---|---|---|---|---|---|
| EPR Italy Rep | EPR Italy Rep | €199 | €0 | €199 | Flat fee, no setup charge, no volume tiers. CONAI's costs passed through at cost. |
| pakkausvastuu.fi Pakkausvastuu | Pakkausvastuu | €230 | €120 | €350 | €350 in the first year, then €230 a year. CONAI's costs billed on top at cost. |
| ecopv-eu.com ECOPV-EU | ECOPV-EU | €250 | €0 | €250 | €250 net per calendar year. Includes 250 kg of paper and 50 kg of plastic; more is extra. States 10–16 weeks to registration. |
| epritalia.com epritalia.com | epritalia — Amazon Starter | €299 | €100 | €399 | “Amazon Starter”: €399 in year one, renewing at €299. One company, packaging only, EU Amazon sites only, up to 500 kg a year, no previous periods. |
| epritalia.com epritalia.com | epritalia — Standard | €474 | €150 | €624 | Standard tier, €474 a year plus €150 initial setup. |
| take-e-way Reudnitzer Compliance | take-e-way | €790 | €0 | €790 | About €790 a year (€590 service plus €200 for the Italian seat) plus €114 per tonne, quoted in July 2026 and reported by a third party; not read at the provider's own page. |
| interzero.it Interzero Italia | Interzero Italia | — | — | — | Markets the service; publishes no price. |
Free to reuse with attribution to epritalyrep.com.
What the fee actually covers
Two providers can both say “representative” and mean materially different things. This is the column nobody publishes.
| Included in the annual fee | EPR Italy Rep | pakkausvastuu.fi Pakkausvastuu — Italy packaging EPR | ecopv-eu.com ECOPV-EU — Packaging Italy | epritalia.com epritalia.com — prezzi |
|---|---|---|---|---|
| Italian address for CONAI (domicilio speciale) | not stated | |||
| CONAI membership filed for you | ||||
| CONAI number for Amazon and other marketplaces | ||||
| Periodic CONAI declarations | quarterly | |||
| Fee independent of packaging weight | 250 kg paper, 50 kg plastic | up to 500 kg on Starter | ||
| Sales outside Amazon (own shop, other marketplaces) | Standard tier only | |||
| CONAI costs at cost, 0% markup | not stated | |||
| Historical regularisation | Quoted | not stated | not stated | excluded on Starter |
| WEEE and batteries | Quoted | not stated | Separate | Separate |
Read alongside the prices above: a cheaper headline fee that is capped by weight or limited to one marketplace is not necessarily cheaper.
What the data shows
Three things stand out.
€199 at the bottom to about €790 at the top, for the same CONAI membership and the same address.
One price includes only 250 kg of paper and 50 kg of plastic, another is limited to Amazon and 500 kg a year. The inclusions table exists to make that visible.
Providers quote between six and sixteen weeks to registration, and Amazon itself warns that Italian registration takes weeks.
Method
How each figure was obtained.
- Every price is read from the provider's own public page and linked to it, unless the note says otherwise.
- Where a provider publishes no price, the row records that rather than carrying an estimate.
- Where a price was reported by a third party, the row says so.
- Year one is computed as annual fee plus any one-off charge, so split pricing is comparable.
- Every row carries the date it was read.
What the law actually requires
The obligations these prices are for, in the words of the rules that create them.
„Producers shall appoint an authorised representative for extended producer responsibility in each member state in which they sell and in which they are not established. — Regulation (EU) 2025/40, Article 45(3)“
„A foreign company may join CONAI by electing a special domicile in Italy with a natural or legal person appointed for the purpose. — CONAI, FAQ on foreign companies“
PPWR Regulation (EU) 2025/40 (PPW · CONAI CONAI
Neither rule sets a turnover or a volume threshold, which is why every price in the table applies from the first parcel.
Every claim on this page, and where it comes from
Primary law and CONAI first; provider pages only for that provider's own price.
| Claim | Source |
|---|---|
| A producer not established in a member state must appoint an authorised representative there. | Regulation (EU) 2025/40 (PPW |
| A foreign company joins CONAI by electing a domicilio speciale in Italy. | CONAI |
| Sellers on e-commerce platforms may use the platform's simplified arrangement or join CONAI. | CONAI |
| Amazon asks for a registration number even with Pay on Behalf. | Amazon.it Seller Forums |
| CONAI charges €45/t for mono-material paper and €51–922/t for plastic from 1 October 2026. | CONAI |
| Italy's PPWR decree is due within eight months of 9 April 2026. | Legge 17 marzo 2026, n. 36 ( |
Sources
Every source used on this page, with the date it was read.
- Pakkausvastuu — Italy packaging EPR — read 2026-10-14
- ECOPV-EU — Packaging Italy — read 2026-10-14
- epritalia.com — prezzi — read 2026-10-14
- Reudnitzer Compliance — EPR Italien (take-e-way quote, July 2026) — read 2026-10-14
- Interzero Italia — rappresentante autorizzato — read 2026-10-14
- Regulation (EU) 2025/40 (PPWR), Article 45 — read 2026-10-14
- CONAI — FAQ: imprese estere — read 2026-10-14
What is deliberately not in the comparison
- CONAI's contribution — What CONAI charges per kilo is not a provider price and is published separately on this site.
- WEEE and batteries — Separate registers and separate prices, quoted differently by every provider.
Limitations
Where this dataset is weak, stated plainly.
- We are not a neutral party. EPR Italy Rep is the first row of the table. Every competing row links to its source so the figure can be checked.
- Prices that are quoted privately rather than published cannot appear here.
- One price was reported by a third party and is marked as such.
- Provider pricing changes without notice; each row carries the date it was read.
Razvan Toma is the founder of EPR Italy Rep, and of EPR France Rep, EPR Germany Rep and EPR Spain Rep. Every page here is written from CONAI, the law or the marketplace's own page, never from another provider's marketing.
Razvan on LinkedIn ↗Changes
14 October 2026 — First publication: six providers surveyed, five with a price; CONAI's 2026 contribution by material and plastic band; the deadlines; the consortium structure.
Every figure is re-read at source before a change is recorded here.
Questions people actually ask
Are these prices comparable?
How often is this checked?
Selling into Italy without an Italian company?
Amazon.it asks for your CONAI number, and CONAI asks a foreign company for an Italian address. We are both, for €199 a year.