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I sell on Amazon.it. Do I need an EPR number for Italy?

Yes. Since 12 August 2026 Amazon asks every seller for a packaging registration number for Italy. For Italy it is your CONAI number.

By Razvan Toma · Founder · Last checked 14 October 2026 · Sources linked below

Quick answer

Yes. An Amazon moderator on the Amazon.it seller forums quoted Amazon's notice on 4 August 2026: from 12 August 2026 sellers of packaging and packaged products must submit an EPR registration number, “anche se utilizzi il servizio EPR Paga per Conto Mio” (“even if you use the EPR Pay on Behalf service”). For Italy, that number is your CONAI number. A foreign company gets it by joining CONAI with an Italian address as its domicilio speciale. Listings without a valid number can be deactivated.

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Selling into Italy without an Italian company?

Amazon.it asks for your CONAI number, and CONAI asks a foreign company for an Italian address. We are both, for €199 a year.