Guides
Written for companies selling into Italy from abroad. Each guide answers one question, cites where the answer comes from, and says plainly where Italian practice is unsettled.
Who needs an Italian EPR representative?
The test is establishment and how your goods reach Italian buyers, not size. What PPWR Article 45(3) and CONAI's rules for foreign companies require today, and where Italy is still settling.
Read the guide →MarketplacesAmazon.it asked for your EPR number: what to enter
Since 12 August 2026 Amazon asks every seller for a packaging registration number for Italy, even with Pay on Behalf. For Italy that is your CONAI number. Where to get it, where to enter it, and the common rejections.
Read the guide →The systemCONAI, the CAC and the domicilio speciale, explained
How Italian packaging EPR fits together: one national consortium, six material consortia, a contribution per tonne, an Italian address for foreign members, and a national register still to come.
Read the guide →CostsHow much Italian packaging EPR costs
Three layers: CONAI's €5.16 joining share, its contribution per kilo by material, and a representative's fee. What each provider publishes, and a worked example for a small seller.
Read the guide →MarketplacesAmazon Pay on Behalf in Italy: is it enough?
Pay on Behalf pays the EPR contribution for the units Amazon covers. Since 12 August 2026 Amazon still asks for your own registration number for Italy. How the two fit together without paying twice.
Read the guide →RolesWho is the producer of packaging in Italy?
Whoever first makes the packaged product available in Italy. What that means for marketplace sellers, FBA, resellers, dropshippers and B2B suppliers.
Read the guide →Own shopSelling to Italy from your own shop
Shopify, WooCommerce and other own-shop sellers have no marketplace arrangement to lean on. What CONAI expects today, what the PPWR adds, and what to do.
Read the guide →Each guide is written from the law (D.Lgs. 152/2006, Regulation (EU) 2025/40), from CONAI or from the marketplace’s own page — never from another provider’s marketing page. Every page carries the date it was checked. The sourced numbers live in the open datasets.
Selling into Italy without an Italian company?
Amazon.it asks for your CONAI number, and CONAI asks a foreign company for an Italian address. We are both, for €199 a year.