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Italian packaging EPR representative

Selling into Italy from abroad? Amazon.it now wants your CONAI number.

If you sell packaged goods to customers in Italy and have no company there, you need a CONAI number and an Italian address to get one. We become your representative and run your Italian packaging compliance end to end — for EU and non-EU companies.

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€199 / year, no setup fee0% markup on CONAI costsYour CONAI number for Amazon.itEU & non-EU companiesNo volume tiers
Italian EPR compliance · exampleCompliant
Producer role confirmedWho first places the goods on the Italian marketDone
Mandate signedWritten mandate, PPWR Article 45(3)Done
Italian address electedOur address as your domicilio specialeDone
CONAI membershipFiled through CONAI's foreign-company formDone
CONAI number issuedEntered in Amazon Seller CentralDone
CONAI declarationFiled on your behalfScheduled
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Quick answer

Since 12 August 2026, Amazon asks every seller for a packaging registration number for Italy — even with Pay on Behalf — and for Italy that is the CONAI number. A foreign company joins CONAI by electing an Italian address, the domicilio speciale, and PPWR Article 45(3) now requires a producer not established in Italy to appoint an authorised representative there. We are your address and your representative; your CONAI membership stays in your name.

Amazon asks, even with Pay on Behalf

Since 12 August 2026 Amazon wants a packaging registration number for Italy from every seller. For Italy, that is your CONAI number. Amazon.it Seller Forums

Your CONAI membership stays yours

The CONAI number identifies your company, so it stays yours. We are your Italian address and representative, and we do the declarations and the correspondence with CONAI. CONAI

€199 a year, no setup fee

The cheapest other published price is pakkausvastuu.fi at €230 plus €120 setup. Every published price is in our open price dataset.

CONAI itself costs very little

€5.16 once to join, then a contribution per kilo: €0.045 for mono-material cardboard, €0.051 to €0.922 for plastic. 50 kg of cardboard a year is about €2.25. CONAI

Questions people actually ask

Do I need an Italian EPR representative?
If you have no company in Italy and your packaged goods reach end users there, PPWR Article 45(3) requires an authorised representative established in Italy, since 12 August 2026. In practice today, compliance in Italy runs through CONAI membership, and CONAI admits a foreign company only with an Italian address, the domicilio speciale. We provide both.
What number does Amazon.it ask for?
Your CONAI number. Since 12 August 2026 Amazon asks every seller for a packaging registration number for each EU country, even if you use Pay on Behalf. For Italy that is the number CONAI gives you when you join. Entering your partita IVA or tax code instead is a common reason for rejection.
I use Amazon Pay on Behalf. Do I still need this?
Yes, if you want to keep selling. Amazon's own notice says you must submit a registration number even if you use Pay on Behalf. Pay on Behalf pays the contribution for the units it covers; it does not give you a CONAI number, and it does not cover your own shop or other marketplaces.
How much will I pay CONAI?
A €5.16 joining share, once, and the environmental contribution on the weight you place on the market. From 1 October 2026 mono-material paper and cardboard costs €0.045/kg and plastic from €0.051 to €0.922/kg, depending on its band. A seller shipping 50 kg of cardboard a year owes about €2.25. We pass CONAI's costs on at cost, with no markup.
What does €199 include?
Representation, our Italian address as your domicilio speciale, your CONAI membership and CONAI number, and your declarations. CONAI's costs are separate and passed through at cost.
Is Italy's PPWR law in force?
The PPWR itself applies directly since 12 August 2026. Italy's decree adapting national law is still pending: L. 36/2026 gives the Government until about December 2026. Until then CONAI's existing rules apply, and we keep you aligned with both. We are not lawyers; this is our reading of the rules, not legal advice.

Selling into Italy without an Italian company?

Amazon.it asks for your CONAI number, and CONAI asks a foreign company for an Italian address. We are both, for €199 a year.

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