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Amazon support told me Italy does not need EPR yet. Is that right?

No. An Amazon moderator corrected this on the Amazon.it forum: the requirement applies in Italy from 12 August 2026.

By Razvan Toma · Founder · Last checked 14 October 2026 · Sources linked below

Quick answer

No. A seller on the Amazon.it forum reported exactly this. Amazon's moderator replied that the information from customer service was not correct, and that from 12 August 2026 the new EPR requirements apply to Italy too, for sellers of packaging and packaged products. Amazon also announced extra time for Italy because registration there takes long, which some sellers have read as “not needed” — it is not. Amazon.it Seller Forums

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Selling into Italy without an Italian company?

Amazon.it asks for your CONAI number, and CONAI asks a foreign company for an Italian address. We are both, for €199 a year.