Amazon.it asked for your EPR number: what to enter

Last checked: 14 October 2026 — the date every statement on this page was checked against the sources below.

What Amazon announced

An Amazon moderator on the Amazon.it seller forums quoted Amazon's official notice for Italy on 4 August 2026: from 12 August 2026 the new EPR requirements apply to sellers of packaging and packaged products, and “anche se utilizzi il servizio EPR Paga per Conto Mio, devi inviare un numero di registrazione EPR (ERN)” (“even if you use the EPR Pay on Behalf service, you must submit an EPR registration number (ERN)”). The same moderator corrected sellers who had been told by Amazon support that Italy did not need EPR yet: that information was wrong.

Which number, and where it goes

• The number: your CONAI membership number.
• Where: Seller Central → Settings → Account Info → Extended Producer Responsibility (EPR) → select Italy and the packaging category.
• The common rejection: entering the partita IVA or codice fiscale instead of the CONAI number.

How a foreign seller gets a CONAI number

1. Elect a domicilio speciale in Italy — an address with a person or company appointed for the purpose. That is the role we take.
2. Sign a written mandate.
3. File CONAI's membership form for foreign companies with your company documents, VAT number, the signatory's ID and your packaging data. Italian companies join online with an Italian digital identity; foreign companies use the dedicated form.
4. Pay the €5.16 joining share. CONAI then confirms the membership and the number.

Amazon itself warns that registration in Italy takes weeks, and announced extra time for Italy, the Netherlands and Belgium because of it. Start before your listings are flagged.

If your listings were deactivated

Amazon does not reactivate listings automatically once your number is validated. Reactivate them yourself in Manage All Inventory, or in bulk with the Inventory Loader.

If you are not the producer

If you resell goods whose packaging your supplier already placed on the Italian market and declared, Amazon lets you enter the supplier's number instead. That applies only where the supplier really did meet the obligation upstream. See who is the producer.

We are not lawyers. Where Italian practice is unsettled, this is our reading of the rules, not legal advice.

Sources

Every claim above comes from one of these. Primary law and the competent authority first; no provider marketing pages.

• Amazon.it Seller Forums — “EPR ITALIA”, Amazon moderator reply, 4 August 2026 — read 2026-10-14
• Amazon.it Seller Forums — CONAI number in Seller Central, 23 September 2026 — read 2026-10-14
• Amazon.it — Extended Producer Responsibility compliance — read 2026-10-14
• CONAI — FAQ: imprese estere — read 2026-10-14
• CONAI — Adesione e termini generali — read 2026-10-14

Who wrote thisRazvan Toma

Razvan Toma is the founder of EPR Italy Rep, and of EPR France Rep, EPR Germany Rep and EPR Spain Rep. Every page here is written from CONAI, the law or the marketplace's own page, never from another provider's marketing.

Razvan on LinkedIn ↗