I sell to an Italian retailer who resells. Who is the producer?

Q: I sell to an Italian retailer who resells. Who is the producer?

Generally the Italian business that buys on its own account and resells: it places the goods on the Italian market. Get it confirmed in writing. Amazon applies the same logic: a seller whose supplier already met the obligation upstream may enter the supplier's number. Your direct sales remain yours.

Generally the retailer, for those goods. Direct sales remain yours.

By Razvan Toma · Founder · Last checked 14 October 2026 · Sources linked below

Quick answer

Generally the retailer, for those goods. The business that first places the packaged goods on the Italian market carries the obligation. Get it confirmed in writing, and remember that any sales you make directly to Italian end users remain yours.

Selling into Italy without an Italian company?

Amazon.it asks for your CONAI number, and CONAI asks a foreign company for an Italian address. We are both, for €199 a year.

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I sell to an Italian retailer who resells. Who is the producer?

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Selling into Italy without an Italian company?