Amazon ships my goods (FBA). Am I still the producer in Italy?

Q: Amazon ships my goods (FBA). Am I still the producer in Italy?

Yes. With FBA or FBM, the seller places the goods on the Italian market and is the producer of their packaging. Amazon's fulfilment does not change that, which is why Amazon asks you for the registration number.

Yes. You place the goods on the Italian market; Amazon ships them.

By Razvan Toma · Founder · Last checked 14 October 2026 · Sources linked below

Quick answer

Yes. With FBA or FBM you place the packaged goods on the Italian market. Amazon ships them; it does not become the producer. That is why Amazon asks you, not itself, for the Italian registration number.

Selling into Italy without an Italian company?

Amazon.it asks for your CONAI number, and CONAI asks a foreign company for an Italian address. We are both, for €199 a year.

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Amazon ships my goods (FBA). Am I still the producer in Italy?

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