I am a seller from outside the EU (UK, US, Switzerland, China…). What do I need for Italy?

Q: I am a seller from outside the EU (UK, US, Switzerland, China…). What do I need for Italy?

If you sell packaged goods directly to end users in Italy: a CONAI number, which Amazon asks for; an Italian address (domicilio speciale) to join CONAI; and, under PPWR Article 45(3), an authorised representative in Italy. One provider can be all three.

A CONAI number for Amazon, an Italian address to get it, and an authorised representative under the PPWR.

By Razvan Toma · Founder · Last checked 14 October 2026 · Sources linked below

Quick answer

A CONAI number, an Italian address and a representative. A company outside the EU that makes packaged goods available directly to Italian end users is the producer under the PPWR. Amazon asks it for a CONAI number, CONAI asks it for an Italian address, and Article 45(3) PPWR asks for a representative in Italy. We are all three under one mandate.

Selling into Italy without an Italian company?

Amazon.it asks for your CONAI number, and CONAI asks a foreign company for an Italian address. We are both, for €199 a year.

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I am a seller from outside the EU (UK, US, Switzerland, China…). What do I need for Italy?

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Selling into Italy without an Italian company?